Market Probing: The Smart Way to Scale Your Business

Greetings Operators!

Here’s another short, mid-week tactical tip for your business!

Let me know if you have a question you’d like answered on the weekend deep-dive!

MAIN ISSUE
Smart Market Testing: Know Before You Grow

I've got something valuable to share today - a clever sales tactic I learned from my friend Rich Jordan that's completely changed how I think about business growth. It's called "Probing the Market," and it's brilliantly simple.

The Core Concept

Most businesses approach growth reactively - they wait until they're overwhelmed, then scramble to expand. But what if you could test the waters before diving in?

That's exactly what market probing lets you do.

Controlled Lead Generation: Your Growth Radar

Here's what makes this work: controlled lead generation. Unlike SEO or content marketing, we're talking about channels you can dial up or down at will:

• Google Ads

• Facebook Ads

• Instagram Ads

The key difference? You control the budget and can adjust your lead flow like a faucet.

Real Numbers, Real Results

Let's get specific. Say your capacity is:

• 2 cabinet systems daily

• 4 service jobs per day

• 7 patients daily

The strategy? Push your lead generation to 110-120% of capacity. Those extra leads? They're your market intelligence.

The Hidden Benefits

This approach isn't just about growth planning. It gives you:

1. Margin Control: Replace those low-margin jobs you took out of necessity

2. Customer Quality: Bye-bye difficult clients

3. Schedule Mastery: Finally, real flexibility

4. Production Flow: Group similar jobs for better efficiency

The Game-Changing Insight

But here's the biggest win: when you're ready to scale, you'll know it.

Think about it - before buying that new machine, hiring that next person, or expanding into a new area, you'll have real data showing the demand is there.

No more guessing. No more hoping. Just confident decisions backed by actual market response.

Your Next Move

For the next few days, look at where you could probe your market:

1. Which lead generation channel could you control?

2. What's your current capacity?

3. Where could you test for additional demand?

🔥 Hot Take of the Week: Businesses that wait for "signs of growth" before scaling are already behind. Real market leaders create artificial pressure to reveal hidden opportunities – they don't just respond to market conditions, they probe them systematically.

What’s Working for You?

I'm curious: What's your current method for testing market demand before scaling? Hit reply and let me know if you've tried something similar or if you're seeing different results in your industry.