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How To Actually Set Up Scorecards That Get Results
Taking Weekly Meetings From Dull to Growth Engines, Scorecard Rethink
Greetings Operators!
I’ve had a lot of operaters reach out and ask about how I “do scorecards”.
My scorecards drive daily and weekly execution, and are a vital aspect to building a business. Below, I dive into how I view them, build them, and use them.
Copy it all and use it asap to start driving aligned execution in your small business.
Inside This Issue:
MAIN ISSUE
The Proper Use (and Power) of Scorecards
Scorecards aren't what you think they are. Most leaders view them as merely tracking tools—a way to monitor what others are doing. But that's a fundamental misunderstanding that's costing you problems in accountability, growth, culture, and performance.
The real power of scorecards lies with the creator, not the reader. And if you're only using them to check on others, you're missing 80% of their value.
The Scorecard Mindset Shift
Andy Grove famously said that the real power in reports is in writing them, not reading them. The same applies to scorecards.
When you write down a number daily, you're forced to think about it—sometimes multiple times throughout your day. It burrows into your decision-making process. You start filtering activities, ideas, and potential improvements through the lens of: "Will this help or hurt that number I need to track?"
This is why personal scorecards are so damn effective in driving performance—they focus your mind on the few things that actually move the needle in your business.
What Recording Does to Your Brain
When you physically record metrics (whether digital or analog), several powerful things happen:
You become hyper-aware of activities that influence those numbers
Your brain automatically starts searching for patterns in the data
You develop an intuitive understanding of cause and effect
Decision-making becomes faster and more confident
Compare this to someone who merely glances at reports others create. They're observers—not participants in the process.
Beyond Tracking: The Four Hidden Powers
The power of scorecards goes far beyond simple tracking—they're actually performance engines disguised as spreadsheets. Here's what they really do:
1. They Reveal Hidden Truths
Daily business obscures progress. Like tracking your weight loss journey, without consistent measurement, you can't really tell if you're making progress or fooling yourself.
Hard numbers cut through the noise and show whether what you're doing is working—giving you early signals, building momentum when things are working, or revealing when your activities aren't delivering expected outcomes.
2. They Connect Everyone to Strategy
Every company has a few key metrics that—if nailed consistently—virtually guarantee growth and success. Scorecards ensure that what everyone is working on ties directly to these strategic objectives.
When broken down into weekly and daily metrics, these scorecards create a direct line between daily activities and your 6-18 month strategic initiatives. They're the connective tissue between strategy and execution.
This is why tools like EOS (Entrepreneurial Operating System) and the Rockefeller Habits emphasize scorecards so heavily—they're not just measurement tools, they're alignment tools.
3. They Surface Problems Where They Happen
Traditional management often involves leaders trying to assess progress by "looking at the wake of a giant cruise ship." Good luck with that.
Scorecards flip this model. When people closest to the action track their own metrics, problems surface immediately where they can be solved fastest.
This creates an early warning system that lets you identify and fix problems before they become catastrophes—and without endless status meetings.
4. They Slash Unproductive Communication
Yes, communication is the lifeblood of organizations. It's also one of the biggest time-sucks.
Every synchronous meeting, phone call, and check-in interrupts deep work and dilutes productivity. Scorecards consolidate much of this non-productive communication into numbers and quick reports.
This helps everyone stay aware and aligned without endless meetings... freeing up valuable time for actual execution.
Why Most Scorecards Fail (And How to Fix Them)
Most scorecards track the wrong things. They focus exclusively on outcomes—which matter, but aren't directly under our control—instead of balancing outcomes with activities.
The Dual-Track Approach:
Track outcomes (sales, retention, satisfaction scores) as your north star
Track activities (calls made, problems solved, features shipped) as your engine
Here's why this matters: You directly control activities, not outcomes. By tracking both, you can:
Ensure you're crushing your activity goals (what you control)
Verify those activities are producing the right outcomes (what matters)
Calculate the ROI of specific activities and people
Dial in exactly how many resources you need for desired outcomes
Building Effective Job Scorecards
Job scorecards are the individual manifestation of company scorecards—and they're critical for execution excellence. An effective job scorecard should answer:
What activities and outcomes constitute a great day or week for this role?
What must be done to avoid a bad week?
How does this role directly contribute to company goals?
What defines self-judged success each day?
The most powerful job scorecards include:
3-5 key outcomes that define success (with specific metrics)
Core daily/weekly activities that drive those outcomes
Clear standards for what "excellent" looks like
Weighted importance for different metrics
A direct line to broader organizational goals
But don't overcomplicate it—the best scorecards are simple enough to be referenced multiple times daily.
Implementation Framework: The 10-Day Scorecard Revolution
Want to transform your team's performance in just two weeks? Here's how:
Days 1-2: Define the critical few metrics that truly drive success for each role
Limit to 5-7 metrics maximum
Include both activity and outcome measures
Make sure every metric is objectively measurable
Days 3-4: Create simple tracking mechanisms
Use tools like Traction Tools, Strety or even Google Sheets
Make updating take less than 2 minutes daily
Ensure data is visible to relevant team members
Days 5-7: Daily completion ritual
Have everyone update their scorecards at the same time (end of day works best)
Include a 5-minute reflection on what influenced the numbers
Record one action to improve tomorrow's metrics
Days 8-10: Conduct pattern recognition reviews
Look for correlations between activities and outcomes
Identify which activities deliver the highest ROI
Adjust scorecards to focus more energy on highest-impact activities
By day 10, you'll see patterns emerging that weren't visible before—and team members naturally shifting their focus to what drives results.
On Implementation
Here's the part most leadership advice glosses over: this requires discipline. It's not sexy. It won't feel revolutionary at first. But neither does going to the gym—until you see the results.
The companies that dominate their industries aren't just smarter—they're more disciplined about the fundamentals. And consistent scorecard usage is one of those fundamentals that separates the elite from the average.
Start by doing it yourself first. Track your own metrics religiously for two weeks before asking your team to do the same. Experience the power firsthand—then lead by example.
Remember: Good days stack to good weeks. Good weeks stack to green months. And green months create breakthrough years.
AMA
My weekly meetings are dull. I feel I’m just reviewing numbers and updates, and getting very little participation. How do I make these more useful?
This is very common in most weekly meetings I sit in. A major change is in how you go over “the numbers” or the scorecard.
First: you should have 2 sections to review
Scorecard on the daily activities and outcome that ensure success. What, if it happened, would guarantee success? These should be the numbers you review. Set these correctly (see the main issue today for a deeper dive on this)
The strategic projects. Every 90 to 120 days, there should be 1 thing the company is working on building or improving. The whole company should be working on some aspect of this. These are the strategic drivers. There should be 3-5 sections, that if nailed, mean the new initiative is a success.
The style of “review” is crucial. It should be “Shark Tank Style”. That is, they should be going over their own numbers, not you. You should be there to ask tough questions and get clarity.
This clarity is for them and the team. A few weeks of this, and they’ll realize they need to know their department or area. They need to know not just what, but why. They need to come prepared to talk about problems and improvements as well.
Shifting to this style puts the accountability and understanding on them. It develops leaders in positions, not just followers.
I have them give a “four square” that comprises
what happened
summary (“walk me through the week, how did we get here”
Problems and issues
Improvements and actions
Turing it so they are doing most of the talking through these sections and you are getting to prod changes the dynamics of the meeting and makes it a much more productive meeting.
If you have a question you’d like answered here, reply to this email and let me know. Your question might be featured next!
THIS WEEK
A Few Things You May Have Missed
Just got off of a call with the Google maps SEO 🐐 Bodhi at Stryker digital @irentdumpsters
He changed my business (and 250 Home Service Accelerator community members) in an hour long phone call.
These are the key takeaways from that call to rank higher on Google
— Steve Hunsaker (@stevehunsaker1)
6:18 PM • Mar 28, 2025
The Upside Down MBA
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1. Hire Slowly: Every additional person increases complexity faster than productivity.
— Dave Kline (@dklineii)
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-Text the homeowner or property owner when they're on their way
-Take before and after pictures and upload them to the job file
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I build a lot of internal systems for my appliance repair business. Currently, our system processes ~1,300 jobs per month, but it’s designed to scale to 5,000+ jobs per month. Here is our tech stack:
External:
1. RingCentral - For calls and text messages.
2. Housecall Pro -— Dmytro / Home Service Base (@homeservicebase)
10:16 PM • Mar 20, 2025
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