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Building Scale Systems Using Operational Thinking
What SMB Strategy Really Means, New SBA Rules, Update on FinCEN BOI filings
Greetings Operators!
Last week, Sarah, who runs a growing light manufacturing company, sent me an interesting email. Her words stuck with me: "I feel like a firefighter in my own business. The moment I solve one crisis, another pops up. How do I break this cycle?"
Sound familiar? Today, I'm sharing my complete playbook for building systems that prevent fires instead of just fighting them. This is the exact framework I use with clients who want to scale without the constant chaos.
Inside This Issue:
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Read | Watch | Listen
Level Up
๐ A great breakdown on Email Marketing (in this case specific to Home Services, but applicable across the board)
๐บ๏ธ An excellent interview on how John Caple is building a systematic 800 million dollar industrial acquisition company.
๐๏ธ A great look at what AI is doing to labor markets.
MAIN ISSUE
Practical Side of Operational Thinking
Operational Thinking isn't just another business buzzword โ it's the fundamental approach to creating predictable, scalable results in your business. At its core, it's about systematically reducing friction while maximizing value creation.
The Truth About Systems
Most businesses try to scale through heroics โ relying on exceptional people doing exceptional work. While that might get you through the early stages, it's like trying to fill a leaky bucket. Let's plug those leaks.
Your Quick Systems Audit
Before diving in, ask yourself:
Could your business run for a week without you?
Could a new hire figure out how to do this task without asking questions?
Do you get consistent results regardless of who's working?
Do problems get solved, or do they keep coming back?
Would this process still work if you doubled your volume tomorrow?
If you answered "no" to any of these, below is for you!
The Quick & Dirty Guide To Implementing Operational Thinking
1. Documentation That Works
Skip the 100-page manuals. Instead, create living documentation. I see companies treating documentation as a one-time project. Instead, make it part of your daily workflow.
Start with your money-makers:
Customer acquisition process
Order fulfillment
Customer support
Billing and collections
For each process, document:
Why it exists (the purpose)
What tools you need
Step-by-step actions
Common problems and solutions
๐๏ธ Tip: Use Loom to record yourself doing the process once, then have someone else write the procedure while following your recording. This catches the gaps between what you think you do and what you actually do.
Tool Stack:
Confluence for processes
Loom for videos
Asana for checklists & execution
2. The "No-Hero" Training System
Training isn't an event โ it's a system for transferring knowledge and building capability. Effective training systems include:
Core Elements:
Structured learning paths
Hands-on practice
Verification of understanding
Regular reinforcement
Feedback loops
The key is building competence, not just compliance. Your training should:
Connect to business outcomes
Build problem-solving skills
Enable continuous improvement
Create self-sufficiency
๐๏ธ Quick Win: For your next training session:
Show the process (15 mins)
Let them try it (30 mins)
Have them teach it back (15 mins)
Schedule follow-ups (1 day, 1 week, 1 month)
3. Clear Triggers (The Missing Link)
Here's where most systems break down โ unclear handoffs. Triggers are what keep your systems running without constant oversight. They're the "if this, then that" of your business operations.
Essential Trigger Components:
Clear activation criteria
Specific owner
Defined next action
Completion standards
Handoff protocol
Your triggers should be:
Unambiguous (everyone knows what they mean)
Measurable (you can track if they're working)
Actionable (clear next steps)
Appropriate (matching the importance of the task)
For each core process, define:
The trigger (what starts it)
The owner (who's responsible)
The next step (what happens after)
๐๏ธ Quick Win: Map your customer journey. At each step, write down:
What triggers this step?
Who owns it?
How do they know it's their turn?
Real Example: One of my clients reduced response time by 70% just by setting up Slack alerts when new leads were tagged "qualified" in their CRM.
4. Prevention (Stop Fighting Fires)
Prevention is about building quality into your systems rather than inspecting it in afterward. A good prevention system includes:
Key Components:
Early warning indicators
Quality checkpoints
Standard operating procedures
Error-proofing mechanisms
Regular audits
Your prevention system should:
Catch issues early
Reduce variation
Enable continuous improvement
Build in redundancy where needed
๐๏ธ Quick Win: List your three most common customer complaints. For each one, ask:
What happens right before this problem?
What information is missing?
What check could prevent this?
5. Business Rhythm (Your Operating System)
Business rhythm isn't about having lots of meetings โ it's about creating predictable cycles for review, adjustment, and improvement.
Essential Components:
Daily operations management (15 minutes)
Top priorities
Stuck points
Quick wins
Weekly process review (60 minutes
Process reviews
Metrics check
System tweaks
Monthly business review (2 hours)
Quarterly strategic alignment
Each rhythm should have:
Clear purpose
Standard agenda
Required preparation
Expected outcomes
Follow-up protocol
๐๏ธ Quick Win: Start with just the daily huddle. Same time, same format, every day.
6. Async Operations (Scale Across Time Zones)
Async operations are about more than remote work โ they're about reducing coordination costs and enabling scale.
Key Elements:
Clear communication protocols
Self-service information access
Progress visibility
Decision-making frameworks
Time-zone independent workflows
Your async system should enable:
Independent work
Clear accountability
Progress tracking
Quality maintenance
Effective collaboration
๐๏ธ Quick Win: For each meeting next week, ask:
Could this be an email?
Could this be a recorded video?
Could this be a documented process?
๐๏ธ Tip: few things you should make async:
Problem Solving
Execution Accountability
Decision Making
Updates and Ask
Tool Stack:
Slack for communication
Asana for project tracking
Loom for video updates
7. Written Records (Your Business Memory)
Written records create a foundation for learning and improvement. Create a searchable history of decisions and solutions. Your record-keeping system should capture:
Essential Elements:
Decision context and rationale
Problem-solving process
Solution attempts and results
Learning and insights
Future considerations
Your records should be:
Searchable
Contextual
Actionable
Maintained
Reviewed regularly
๐๏ธ Quick Win: Start a simple decision log:
What was decided
Why it was decided
What alternatives were considered
When to review
Tool Stack:
Confluence for knowledge base
Confluence for logs, decision template, and macro for tracking
Dropbox for file storage
8. Balance and Trade-offs
Balance isn't about perfect harmony โ it's about conscious trade-offs and monitoring for unintended consequences.
Key Components:
Primary metrics
Counter-metrics
Leading indicators
Lagging indicators
Review triggers
Your balancing system should:
Prevent over-optimization
Maintain strategic alignment
Enable quick adjustments
Protect core values
Support sustainable growth
๐๏ธ Tip: For each core metric, identify what might suffer if you optimize too aggressively.
Real Example: A client focused so much on speed that quality suffered. We added quality checks that trigger when speed metrics exceed certain thresholds.
Your Action Plan This Week
Pick ONE process that causes headaches
Document it using the living documentation method
Set up clear triggers for each step
Add ONE prevention checkpoint
Schedule a daily 15-min check-in
The Bottom Line
The best system isn't the most sophisticated โ it's the one your team will actually use. Start simple, then iterate based on what works.
Have a specific challenge you're facing? Hit reply โ I read every email and love helping solve real problems.
P.S. Got value from this? Forward it to another business owner who's trying to scale. They'll thank you for it.
Want to dive deeper? Book a call to talk Operational Thinking in small business. It'll help you identify exactly where to start systematizing your business.
Quick Reference Guide
Save this for later - here's when to use each system type:
Documentation: When tasks need to be repeated consistently
Training: When bringing on new team members or rolling out new processes
Triggers: When handoffs are causing delays
Prevention: When the same problems keep coming up
Rhythm: When communication is scattered
Async: When coordination is eating up too much time
Written Records: When decisions need to be referenced later
Balance: When optimization of one area hurts another
Remember: Start with what hurts most. Fix that first, then move on to the next pain point.
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As an active business builder, I partner with CEOs and COOs to architect scalable operations that drive growth. My proven SMB Blueprint has helped leaders break through operational bottlenecks and build systems that actually scale.
What sets this apart? I'm not just a consultant โ I bring battle-tested strategies directly from the frontlines. Working with just 5 select clients at a time, you get focused attention and customized solutions that deliver results within 3-12 months:
Strategic systems that eliminate operational chaos
Leadership frameworks that empower your team
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Currently accepting conversations with growth-minded leaders. Book a discovery call to explore if we're the right fit and how the SMB Blueprint can accelerate your business growth.
THIS WEEK
A Few Things You May Have Missed (but shouldnโt have)
Christian Ruf launched his new operator placement using ex-special forces. If you are looking for an operator, I would definitely reach out.
Huge News! ๐จ
Partial rollovers can now be structured as asset sales!
[please see the disclaimers]
โ SMB Attorney (@SMB_Attorney)
7:09 PM โข Dec 12, 2024
Most small businesses lack "A Strategy"
They know they want to get bigger
They know they need more customersA few have gone as far as to figure out where to play.
However, the more businesses I look at - very few have answered this question:
"How will we win?"
That is theโฆ x.com/i/web/status/1โฆ
โ Josh Schultz (@joshuamschultz)
12:59 PM โข Dec 12, 2024
๐จ๐จImportant FinCEN BOI Update๐จ๐จ
Following up on last week's news, predictably, the Government appealed the district court's decision to the 5th Circuit a few days after the injunction was issued.
Shortly after that, FinCEN released a statement (screenshot below) confirmingโฆ x.com/i/web/status/1โฆ
โ Kevin Henderson (@KHendersonCo)
11:54 PM โข Dec 10, 2024
๐๐ด๐ฒ๐ป๐ฐ๐ ๐ข๐๐ป๐ฒ๐ฟ๐: ๐๐ณ ๐๐ผ๐โ๐ฟ๐ฒ ๐๐๐ถ๐ป๐ด ๐๐ข๐ฆ, ๐๐ผ๐โ๐ฟ๐ฒ ๐น๐ผ๐๐ถ๐ป๐ด ๐ฎ๐ฌ%+ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ ๐ฒ๐ฎ๐ฐ๐ต ๐บ๐ผ๐ป๐๐ต.
EOS (Entrepreneurial Operating System) is great training wheels for operations.
But what happens when your agency starts scaling past $50-$100k/monthโฆ x.com/i/web/status/1โฆ
โ Kyle Hunt | Agency Operations & Investing (@huntkyle)
10:01 PM โข Dec 9, 2024
I used Claude to build an agent that's saving my agency $100k+ every year
Instead of spending hours manually answering client questions, analyzing top performers and making cohort analyses, our agent does all that for us.
The results are insane...
โ Alec Velikanov (@alecvxyz)
7:07 PM โข Dec 9, 2024
1/ Personal news: I am off in search of my next professional adventure. If you or someone you know could use my help as a leader, consultant, speaker, or board member, Iโd appreciate an introduction! DMโs are open. In the meantime, hereโs what Iโm up to:
โ Mark Brooks (@markbrooks)
1:01 PM โข Dec 13, 2024
As companies scale, their complexity grows exponentially.
Many business owners assume a $10 million business is simply a larger version of their $3 million operation.
This couldn't be further from the truth. At higher revenue levels, critical issues emerge around:
-โฆ x.com/i/web/status/1โฆ
โ Josh Schultz (@joshuamschultz)
12:35 PM โข Dec 13, 2024
Ways I Can Help You:
1. โCoaching:โ Work with me on a biweekly basis to increase your confidence, design systems, use my playbooks, and implement the SMB Blueprint to scale your business.
โ2. โPromote yourself to 3,000+ subscribersโ by sponsoring my newsletter.
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