Building Scale Systems Using Operational Thinking

What SMB Strategy Really Means, New SBA Rules, Update on FinCEN BOI filings

Greetings Operators!

Last week, Sarah, who runs a growing light manufacturing company, sent me an interesting email. Her words stuck with me: "I feel like a firefighter in my own business. The moment I solve one crisis, another pops up. How do I break this cycle?"

Sound familiar? Today, I'm sharing my complete playbook for building systems that prevent fires instead of just fighting them. This is the exact framework I use with clients who want to scale without the constant chaos.

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  • ๐Ÿ“– A great breakdown on Email Marketing (in this case specific to Home Services, but applicable across the board)

  • ๐Ÿ“บ๏ธ An excellent interview on how John Caple is building a systematic 800 million dollar industrial acquisition company.

  • ๐ŸŽ™๏ธ A great look at what AI is doing to labor markets.

MAIN ISSUE
Practical Side of Operational Thinking

Operational Thinking isn't just another business buzzword โ€“ it's the fundamental approach to creating predictable, scalable results in your business. At its core, it's about systematically reducing friction while maximizing value creation.

The Truth About Systems

Most businesses try to scale through heroics โ€“ relying on exceptional people doing exceptional work. While that might get you through the early stages, it's like trying to fill a leaky bucket. Let's plug those leaks.

Your Quick Systems Audit

Before diving in, ask yourself:

  1. Could your business run for a week without you?

  2. Could a new hire figure out how to do this task without asking questions?

  3. Do you get consistent results regardless of who's working?

  4. Do problems get solved, or do they keep coming back?

  5. Would this process still work if you doubled your volume tomorrow?

If you answered "no" to any of these, below is for you!

The Quick & Dirty Guide To Implementing Operational Thinking

1. Documentation That Works

Skip the 100-page manuals. Instead, create living documentation. I see companies treating documentation as a one-time project. Instead, make it part of your daily workflow.

  • Start with your money-makers:

    • Customer acquisition process

    • Order fulfillment

    • Customer support

    • Billing and collections

  • For each process, document:

    • Why it exists (the purpose)

    • What tools you need

    • Step-by-step actions

    • Common problems and solutions

๐Ÿ‘‰๏ธ Tip: Use Loom to record yourself doing the process once, then have someone else write the procedure while following your recording. This catches the gaps between what you think you do and what you actually do.

Tool Stack:

  • Confluence for processes

  • Loom for videos

  • Asana for checklists & execution

2. The "No-Hero" Training System

Training isn't an event โ€“ it's a system for transferring knowledge and building capability. Effective training systems include:

Core Elements:

  • Structured learning paths

  • Hands-on practice

  • Verification of understanding

  • Regular reinforcement

  • Feedback loops

The key is building competence, not just compliance. Your training should:

  • Connect to business outcomes

  • Build problem-solving skills

  • Enable continuous improvement

  • Create self-sufficiency

๐Ÿ‘‰๏ธ Quick Win: For your next training session:

  1. Show the process (15 mins)

  2. Let them try it (30 mins)

  3. Have them teach it back (15 mins)

  4. Schedule follow-ups (1 day, 1 week, 1 month)

3. Clear Triggers (The Missing Link)

Here's where most systems break down โ€“ unclear handoffs. Triggers are what keep your systems running without constant oversight. They're the "if this, then that" of your business operations.

Essential Trigger Components:

  • Clear activation criteria

  • Specific owner

  • Defined next action

  • Completion standards

  • Handoff protocol

Your triggers should be:

  • Unambiguous (everyone knows what they mean)

  • Measurable (you can track if they're working)

  • Actionable (clear next steps)

  • Appropriate (matching the importance of the task)

For each core process, define:

  • The trigger (what starts it)

  • The owner (who's responsible)

  • The next step (what happens after)

๐Ÿ‘‰๏ธ Quick Win: Map your customer journey. At each step, write down:

  • What triggers this step?

  • Who owns it?

  • How do they know it's their turn?

Real Example: One of my clients reduced response time by 70% just by setting up Slack alerts when new leads were tagged "qualified" in their CRM.

4. Prevention (Stop Fighting Fires)

Prevention is about building quality into your systems rather than inspecting it in afterward. A good prevention system includes:

Key Components:

  • Early warning indicators

  • Quality checkpoints

  • Standard operating procedures

  • Error-proofing mechanisms

  • Regular audits

Your prevention system should:

  • Catch issues early

  • Reduce variation

  • Enable continuous improvement

  • Build in redundancy where needed

๐Ÿ‘‰๏ธ Quick Win: List your three most common customer complaints. For each one, ask:

  • What happens right before this problem?

  • What information is missing?

  • What check could prevent this?

5. Business Rhythm (Your Operating System)

Business rhythm isn't about having lots of meetings โ€“ it's about creating predictable cycles for review, adjustment, and improvement.

Essential Components:

  • Daily operations management (15 minutes)

    • Top priorities

    • Stuck points

    • Quick wins

  • Weekly process review (60 minutes

    • Process reviews

    • Metrics check

    • System tweaks

  • Monthly business review (2 hours)

  • Quarterly strategic alignment

Each rhythm should have:

  • Clear purpose

  • Standard agenda

  • Required preparation

  • Expected outcomes

  • Follow-up protocol

๐Ÿ‘‰๏ธ Quick Win: Start with just the daily huddle. Same time, same format, every day.

6. Async Operations (Scale Across Time Zones)

Async operations are about more than remote work โ€“ they're about reducing coordination costs and enabling scale.

Key Elements:

  • Clear communication protocols

  • Self-service information access

  • Progress visibility

  • Decision-making frameworks

  • Time-zone independent workflows

Your async system should enable:

  • Independent work

  • Clear accountability

  • Progress tracking

  • Quality maintenance

  • Effective collaboration

๐Ÿ‘‰๏ธ Quick Win: For each meeting next week, ask:

  • Could this be an email?

  • Could this be a recorded video?

  • Could this be a documented process?

๐Ÿ‘‰๏ธ Tip: few things you should make async:

  • Problem Solving

  • Execution Accountability

  • Decision Making

  • Updates and Ask

Tool Stack:

  • Slack for communication

  • Asana for project tracking

  • Loom for video updates

7. Written Records (Your Business Memory)

Written records create a foundation for learning and improvement. Create a searchable history of decisions and solutions. Your record-keeping system should capture:

Essential Elements:

  • Decision context and rationale

  • Problem-solving process

  • Solution attempts and results

  • Learning and insights

  • Future considerations

Your records should be:

  • Searchable

  • Contextual

  • Actionable

  • Maintained

  • Reviewed regularly

๐Ÿ‘‰๏ธ Quick Win: Start a simple decision log:

  • What was decided

  • Why it was decided

  • What alternatives were considered

  • When to review

Tool Stack:

  • Confluence for knowledge base

  • Confluence for logs, decision template, and macro for tracking

  • Dropbox for file storage

8. Balance and Trade-offs

Balance isn't about perfect harmony โ€“ it's about conscious trade-offs and monitoring for unintended consequences.

Key Components:

  • Primary metrics

  • Counter-metrics

  • Leading indicators

  • Lagging indicators

  • Review triggers

Your balancing system should:

  • Prevent over-optimization

  • Maintain strategic alignment

  • Enable quick adjustments

  • Protect core values

  • Support sustainable growth

๐Ÿ‘‰๏ธ Tip: For each core metric, identify what might suffer if you optimize too aggressively.

Real Example: A client focused so much on speed that quality suffered. We added quality checks that trigger when speed metrics exceed certain thresholds.

Your Action Plan This Week

  1. Pick ONE process that causes headaches

  2. Document it using the living documentation method

  3. Set up clear triggers for each step

  4. Add ONE prevention checkpoint

  5. Schedule a daily 15-min check-in

The Bottom Line

The best system isn't the most sophisticated โ€“ it's the one your team will actually use. Start simple, then iterate based on what works.

Have a specific challenge you're facing? Hit reply โ€“ I read every email and love helping solve real problems.

P.S. Got value from this? Forward it to another business owner who's trying to scale. They'll thank you for it.

Want to dive deeper? Book a call to talk Operational Thinking in small business. It'll help you identify exactly where to start systematizing your business.

Quick Reference Guide

Save this for later - here's when to use each system type:

Documentation: When tasks need to be repeated consistently

Training: When bringing on new team members or rolling out new processes

Triggers: When handoffs are causing delays

Prevention: When the same problems keep coming up

Rhythm: When communication is scattered

Async: When coordination is eating up too much time

Written Records: When decisions need to be referenced later

Balance: When optimization of one area hurts another

Remember: Start with what hurts most. Fix that first, then move on to the next pain point.

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THIS WEEK
A Few Things You May Have Missed (but shouldnโ€™t have)

Christian Ruf launched his new operator placement using ex-special forces. If you are looking for an operator, I would definitely reach out.

Ways I Can Help You:

1. โ€‹Coaching:โ€‹  Work with me on a biweekly basis to increase your confidence, design systems, use my playbooks, and implement the SMB Blueprint to scale your business.

โ€2. โ€‹Promote yourself to 3,000+ subscribersโ€‹ by sponsoring my newsletter.

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